DARK SIDE CAMPAIGN
︎Carolina Panthers
︎2022
︎Beginning with the 2022 NFL Season, all 32 NFL teams were allowed to utilize an alternate helmet for the first time in years. For the Carolina Panthers, our helmet was switched to all black with highlights of our iconic Carolina Blue. With this new opportunity, our team worked to create a campaign for the initial reveal before the season started, as well as a rollout during the week of the game. Welcome to the DARK SIDE.
︎Initial Reveal
︎Social Graphics
︎Game Coverage
